Buying your cereals with a Tweet is now a reality thanks to Kellogg’s!
London is definitely a very popular place to try new concepts. After the ultra High-Tech pop-up store from Burberry, it’s Kellogg’s turn to associate real and virtual shopping.
Using social media and specifically Twitter as a payment gateway seems like a crazy idea. The brand recently opened a concept store in Soho where you can buy your cereal pack in exchange of a tweet.
It’s pretty easy: you enter the shop, post a tweet describing which cereals you want followed by the #Tweetshop hashtag. The hostess then verifies your tweet and delivers your box!
Even if this temporary shop closes its doors today, hats off to Kellogg’s for using social networks to introduce their new Special K range.