Hello NewQuest! As soon as the game started, our team linked technical skills to creativity. In collaboration with “Alexander the Great” agency that was in charge of the design part of the website, we created a user-friendly e-shop to highlight the club and its products. Isn’t it the definition of a collective sport?

Innovative tools

We implemented several solutions to optimize the platform which is now easy-to-use for fans and meets the needs of the club. Built on PrestaShop 1.6, this e-shop highlights NewQuest’s expertise.

We used different innovative tools for this project! To create an online ticketing platform that reflects the values of one of the greatest European clubs, we combined different efficient solutions. The idea was to offer the best user experience. This has been achieved thanks to different tools such as:

• DT Consulting. Events management, seat availability, price and others. This solution makes management of the back office easier and allows the A.S. Monaco team to collect and centralize a lot of data.
• Pacifa 3D. Are you planning to book a seat for the next match of A.S. Monaco? Thanks to this software, the structure of the stadium is now 3D modelized and choosing a seat feels like being in the stadium!

An elegant e-boutique for A.S. Monaco!

If you are not afraid to be fashionable, let’s take a look at the new e-store! Jerseys, shorts, socks, polo… No matter where you are, in the city or on the field, it is time to adopt the Monegasque style!

The objective of this e-store was clear: how to develop a simple, efficient and seamless browsing experience to users and make them satisfied? To answer this question, our team used a magic tool called OpenField.

The e-store and the online ticketing platform are on the same website. We wanted to create an easy browsing between both of them. Today, thanks to the OpenField solution, users can log in with the same account on both platforms and keep all of their information on a unique account.

Clément, Project Manager at NewQuest.

Extra time! We wanted to talk a little bit about CEGID, an ERP solution which is used for the e-store. It allowed us to centralize data: importation of products, stock, prices, exportation of orders. With this tool, NewQuest offers an ergonomic and easy-to-manage back office to the A.S. Monaco team. Always wondered how to better manage your e-shop thanks to ERP? Do not miss our article on the subject.

Now, you know everything about the new website of A.S. Monaco. A big thank you to the A.S. Monaco Team for their trust, it was such a great pleasure to work with you! We wish the club an exceptional soccer season with a lot of goals and trophies!

L’article Discover the new e-store of A.S. Monaco soccer club! est apparu en premier sur NewQuest • Blog.

To date, the Sylius framework and its components have been downloaded over 4 million times and are used by companies of all sizes, worldwide. Some impressive references, like Reiss, PopSugar or Best Value are also implemented on Sylius.

Long story short: it’s for these good reasons along with many others that today we are proud to announce that NewQuest has joined the Sylius’ team of professional partners!

DID YOU MENTION SYMFONY?

Symfony is an Open Source framework in French PHP, enabling the development of tailor-made web applications. The important international community ensures that projects developed in Symfony have strong flexibility and upgradability.

CMS OR FRAMEWORK ?

Since the beginning of NewQuest, we’ve been developing the majority of our work using CMS such as PrestaShop, Magento or WordPress.

We became aware of Sylius a few years ago: one of our clients had very specific needs and the traditional CMS couldn’t meet these requirements, notably in terms of performance and upgradability. It was when looking for a more modulable solution that we came across Sylius: a framework in the shape of a multitude of decoupled, easily configurable components for e-commerce. Bingo!

Today, this new partnership lets us carry out innovative experiments, opens up new perspectives and more closely meets certain needs arising from our clients’ demands.

By becoming a professional partner for Sylius, NewQuest has supplemented and broadened its technical scope.

Actually, a CMS is closer to a web application for managing and delivering website content. As long as the content is provided, the CMS creates and configures the web pages. No need to rethink the whole thing each time you make a modification, it’s possible to replace just the content.

Frameworks, on the other hand, are the basis of a development. They provide the tools which enable you to develop what you’re looking for more easily/quickly, they comply to a schematic organizational or architectural plan. Frameworks provide the basic functions, automate some tasks and have rules which must be obeyed.

Thus, Sylius is a solution more suited to off the beaten path e-commerce needs or suitable for sites which have a component which may be more easily integrated or coupled with the Symfony framework.

Moreover, as we mentioned above, the Sylius technology is built entirely from decoupled components, which means each function (product catalogue, shipping solutions, promotion system …) can be used by another application. In this way, even when using a framework other than Symfony, we are now able to offer all our clients certain components of Sylius.

A THREE-DAY TRAINING COURSE

For 3 days, the founder of Sylius – in person, came to our premises in Chambéry to train part of our team. Three intense days during which we went into this solution more deeply and perfected our use of it.

And as always, if you’d like further information on this subject, don’t hesitate to contact our team!

L’article NewQuest becomes Sylius’ professional partner! est apparu en premier sur NewQuest • Blog.

Today we have the pleasure of introducing the latest addition to our (rapidly growing) family: Keecker.
First launched in the USA via Kickstarter, this small, autonomous robot is full of surprises! Entertainment, communication or even security, Keecker has just arrived in France ready to conquer our homes… and our hearts!

HEY KEECKER!

Keecker: the name came from “kick”; Keecker is a small, oval shaped robot who’s all set to revolutionize the way you consume multimedia products in your home! We might even say it’s going to “keeck start” your lives!).

More seriously, Keecker is the idea of a…French start-up! Pierre LEBEAU, former product manager at Google, launched the project in 2012, but had to wait until 2014 – via his Kickstarter campaign in the United States – to see Keecker truly come to life. Presented as the first autonomous robot controlled by voice command, it has been designed to be your favorite companion to keep you company and entertain you in your home!

Mobile and autonomous, this little robot provides a concentrated package of high technology, housed in a case that’s 39 cm high and weighs 9.5 kg, the perfect dimensions for an entertaining companion!

As far as multimedia goes, Keecker has a high definition 90-degree video projector, a 4.1 surround sound system and a full 360° video camera, everything you need for hours and hours of entertainment.

Connected, it’s equipped with Bluetooth, WIFI and even Chromecast.

Full of smart sensors, Keecker’s equipped with GPS, a compass, an accelerometer, infrared sensors, and a 3D camera enabling it to map the surrounding environment and so move around without collisions.

Also provided with voice command and temperature and humidity sensors, Keecker is able to understand and interact with its environment.

Designed as a multimedia device with independent mobility, its multiple functions let you watch films, TV series, or any type of videos thanks to the high definition 90-degree video projector and listen to music using its high-fidelity sound system.

Added to that, its numerous sensors, cameras and voice command let you monitor the security of your home and measure the quality of your environment (the levels of humidity, temperature, light…).

As it’s compatible with Android TV, you can use any of the applications available on PlayStore directly on your Keecker and connect to all your favorite video and audio streaming, VOD and direct TV platforms, as well as games and lots more surprises!

WHY KEECKER IS REVOLUTIONARY

More and more of the objects we use on a day-to-day basis are a concentrate of high-end technologies and features. Think of our smart phones: real pocket computers, not just telephones but also mini TVs, game consoles and much, much more!

What if it were possible to simplify the technology used in our homes to make it too, more compact, smarter, more mobile… in other words: more fun?

It’s the objective that the French start-up and its highly motivated team set themselves for Keecker!

Designed to bring a revolution to our homes, Keecker replaces your TV, your sound system, your webcam, your security cameras even your thermometer. The first autonomous robot controlled by voice command, it both simplifies all the functions we need in our daily lives and makes them more mobile… wireless!

Keecker is able to situate itself and move around alone, using its sensors and the mapping of your home set up when you installed it. All that’s left for you to do is to tell it where to go, and it carries out your instructions. No need to worry about recharging it either, once it knows where the charging dock is, Keecker is smart enough to do that on its own whenever it detects low power levels.

You can also interact with your Keecker via any connected device equipped with the Google assistant, such as a loud speaker connected to Google Home for example. The assistant connects directly to your robot to transmit your commands.

APPLICATIONS FOR THE FUTURE

Keecker’s API opens an entire range of possibilities. Even if all the features will not be open (as Pepper’s are, for example) and even knowing that we’ll always be limited by the robot’s own capabilities, we’re really getting excited about the world of possibilities promised by upcoming updates and future applications.

Although the robot was presented as THE revolutionary solution for home multimedia, we’re already imagining seeing it breaking into the business market. We foresee several uses for this endearing little robot in the (not too distant) future:

RECEPTION: What if Keecker could take over reception in your company? Using a key phrase or by detecting people’s presence using its 360° camera, it could automatically play a welcome video presenting your company.

ASSISTANT: The perfect assistant for making presentations anywhere in your company! Keecker just needs to turn its projector towards the wall to show your PowerPoint and/or video while you present your key points. No more need to plug in and connect your video projector…

MEETINGS: For long distance meetings, get your interlocutors fully involved in your discussion using Keecker’s 360° roaming camera. No more need to share a single webcam, suddenly, your video conferences take on a whole new dimension.

SALES EVENTS: We’ve already talked about using robots in sales areas, why not Keecker? Imagine setting it up in your store to provide extra information to interested customers. Presentation videos, tutorials, recommendations for use or perhaps consumer reviews. Quality content for a fun way to support your customers in their purchasing experience.

FACILITIES MANAGEMENT AND SECURITY: why not use Keecker’s vast number of sensors and its connectivity, to control your working environment: temperature, light, humidity: what if Keecker was your route to smart connected buildings?
The 360° camera and the mapping of the surrounding environment could also be used as a security camera to monitor your premises… from home using your smart phone.

MOVING FORWARD… There are countless possibilities, and we have lots more ideas to suggest. In an interview, Pierre LEBEAU also mentioned the idea of using Keecker with its 360° camera combined with Oculus software. From that starting point, it’s easy to imagine using both at a trade fair to immerse your visitors in a live visit of your company or let them explore an art gallery or museum.

Once again, the gap between today’s technology and our wildest dreams for robotics is closing fast, opening up great hopes for the future.
Now we just have to keep a close watch on the next updates and new applications for Keecker, a robot that’s small… but powerful!

L’article KEECKER, the French multimedia revolution at the heart of your home est apparu en premier sur NewQuest • Blog.

This saying is just as true for email marketing campaigns. Consumers are saturated by countless unsolicited emails, and therefore only read the most relevant: those which have real value for them. To make sure that communications from your company are amongst the most relevant, there’s a simple trick: segment your contact database, then send each segment specific email messages which match their needs.

MODILAC: PERSONNALISATION, THE KEY TO ONE-TO-ONE MARKETING

Today email marketing is more segmented and personalized than ever. The aim: to offer a tailor made, relevant, individualized experience to customers, prospects and your wider audience.

Modilac, a brand which belongs to the “Savencia fromage & dairy” giant, develops and commercializes a complete range of infantile products distributed through volume retailers and pharmacies under different brand names, depending on the age of the child.

For several years, the brand has been using a variety of communication tools to reach its customers: its showcase website, promotional operations in stores and ever intensifying communication via their blog and social networks.

This year, in response to their need for increasingly efficient communication and more reactivity with their customers, the Modilac team reached out to NewQuest to develop a stronger marketing strategy. Using a program of newsletters segmented by customer typology: young children or future parents, the child’s age, first name and gender, our team created precise targeting to enable the Modilac team to know their customers better, a key step in offering them the products best suited to their needs.

But let’s begin at the beginning…

MODILAC AN OBSESSION WITH QUALITY

From the very start, life is all about choices, that’s why Modilac seeks to meet all baby’s needs, even the most specific, by creating products that are both innovative and close to breast milk.

Babies and their mothers are the focus of attention for Modilac; the brand is committed to guaranteeing unrivaled levels of safety. To do so, it’s essential to have extensive knowledge of mothers and babies’ needs! The brand’s 30th anniversary was the start of a new stage in Modilac’s history: redesigning the existing showcase website and implementing a digital strategy geared towards mothers.

To fulfil this strategy of supporting mothers more closely, the Modilac teams have created “the Modilac Club”, a space entirely dedicated to mothers and future mothers. The objective? Supporting them by sharing personalized tips and advice depending on the stage of the pregnancy or the age of the baby.

CREATING A SEGMENTED NEWSLETTER PROGRAM

Segmentation is a powerful tool in marketing because it lets you adapt your emailing campaigns to the needs of your diverse types of client. Of course, upstream there’s more work, as you’re no longer looking to inform the largest number of customers, but to create as many newsletters as dictated by the needs of your different customer profiles.

Thanks to a well-constructed segmentation you will be able to:

• Improve your opening and clicking rates;
• Personalize the customer relationship;
• Compare the efficiency of different marketing strategies.

According to a 2017 study by the NewsCreed site, consumers who received targeted newsletters spent up to 83% more when purchasing. An interesting figure which leaves no doubt of the importance of using content marketing in your strategy as Modilac does.

1. Benchmarking & brainstorming

To know the project better, the first step, as for any new project, is to analyze the market. We therefore did precise benchmarking, mobilizing experienced mothers to help us find out and understand month by month, the questions mothers are faced with.

Once we’d drawn up a comprehensive list, we thought out and designed the email marketing template: colors, layout, content to ensure each marketing email suits the reader’s typology, month by month. Everything is thought out to collect and use each piece of information given: the baby’s first name, the color of the marketing email matching the baby’s gender, the stage of pregnancy or the baby’s birthday.

2. NewQuest swings into action

When this reflection stage was finalized, we created a newsletter designed to classify the existing database. Each subscriber was invited to answer a questionnaire which would allow us to segment the database. Mother or Father, number of children, allergies to cows’ milk proteins, the due date for future mothers or the baby’s first name were among the questions enabling us to get to know existing subscribers better.

Customer categorization enabled us to design targeted, personalized marketing campaigns based on the customer segments.

For any new subscribers to the Modilac club, the link between the registration form and the CRM specially developed for this use, allowed us to segment each new subscriber into the correct categories, so that, with their consent, we can send them messages which match their preferences and profile.

DID YOU SAY, “MARKETING AUTOMATION”?

Marketing Automation is more and more accessible; this technique saves precious time and rapidly improves the user experience and customer relationship with your brand.

Modilac’s mission is to support each mother on a daily basis. To do this, we created 17 marketing emails to accompany mothers from their 7th month of pregnancy until their baby is 2 years old.

The pictures show you an example of what that means:

To send these emails, we cross reference all the data we hold on the customer according to their behaviors:

• Subscription to the newsletter
• Setting up a customer account on the site
• Enquiries made to a Modilac operator (complaint, product information, availability of a product in a pharmacy…)

We then cross reference all the data gathered both from the newsletter and the CRM system. This data is processed every day thanks to the task scheduler we set up which automatically triggers the dispatch of a personalized email.

Thus, the messages sent are entirely tailored to the mother, who will therefore be far more receptive to the messages. For example, if she is pregnant, we know the due date (because the mother filled in this information on the questionnaire received via the newsletter). Consequently, she receives an automatic email depending on the stage of the pregnancy.

The physical and psychological changes they undergo raise numerous questions for future mothers. These questions change depending on the number of months of pregnancy – so does the message!

Advice, registration at the crèche, the benefits of breastfeeding, how to prepare for the birth… everything has been thought out to support the mother not only during her pregnancy but also afterwards.

Until the baby is two, we continue to send messages to guide the mother in making the best choice of products and in building her daily routine. Colorful, fun, personalized and perfectly suited to mothers’ needs, these automatic emails appeal to customers, trigger sales and strengthen the identity and sense of belonging to the Modilac brand.

Our strategy of supporting future mothers has been designed down to the smallest detail to reassure future mothers and mothers while building a strong relationship of trust between them and Modilac.

INBOUND MARKETING AND LEAD NURTURING

Nowadays, as you know, one-to-one communication is essential. Consumers are no longer just looking for low price products, they want quality, advice and a sales offer perfectly tailored to their needs.

Our team finds customized solutions to solve each brand’s specific problems. Whatever product or service you sell, know that we can design an emailing strategy which is efficient, personalized and above all, as it says in the name, automatic!

We thoroughly enjoyed working on this exciting project, and we’d like to express our sincere thanks to Modilac for trusting us to set up their new strategy.

Our thoughts go out in particular to Morgane and Ambre – it was a real pleasure working with them.

L’article How did Modilac optimize its email marketing strategy with NewQuest? est apparu en premier sur NewQuest • Blog.

A FRUITFUL PARTNERSHIP

“Aix les Bains Riviera des Alpes”: this is the new signature of the territory surrounding the Bourget Lake, the biggest natural lake in France situated, in the Savoie-Mont-Blanc region in the French Alps. Although we’ve mentioned the lake, it’s far from being the only feature of this territory: the Savière Canal, the lakeside Abbey at Hautecombe, the “Dent du Chat” mountain overlooking the lake, the Spa at Aix les Bains or the famous “Tome de Savoie” cheese are only some of the jewels in this region’s crown.

A few months ago, all these areas joined together under the brand identity we now know: “Aix les Bains Riviera des Alpes”. A territory and positioning with strong roots, united under a single brand communicating the unique characteristics of this destination; a solid foundation for our teams to enjoy building on.

THE BRIEF

Developing “Aix Les Bains Riviera des Alpes’” visibility and reputation, raising awareness of the new signature beyond the local area, promoting all the territory’s assets and shared identity and showcasing its position as a leading player in the world of wellness: a clear, concise brief for our team, who chose to promote the new brand through grass-roots communication on social networks.

Thanks to our expertise in the digital field and a solid experience in marketing, we were able to apply our know-how and our knowledge of the territory to give “Aix les Bains Riviera des Alpes” a communication plan that fits its image and meets both its needs and those of its community.

UNIFYING AND CLARIFYING THE EDITORIAL LINE

To foster engagement by fans there’s been a change of style on the social networks, lighter and more informal: talking about a territory where there’s a sense of well-being requires a different type of language and a different way of addressing the community, adding a touch of magic, of dreams but also of humor. Something to make people smile and enjoy becoming a fan of the “Aix Les Bains Riviera des Alpes” page.

MAKING AIX LES BAINS RIVIERA DES ALPES A PRIME WELLNESS RESORT

Our second mission was to identify the key words to translate the brand values, centering on the town of Aix les Bains as a major French destination for spa treatments and wellness: well-being, relaxation, letting go, release, inspiration, rest… Powerful words that you’ll find reoccurring in our communication as they’re directly linked to wellness, letting us consolidate its reputation as a must-see destination.

SHOWCASING THE POLES OF ACTIVITY: WELLNESS, SPORT, HERITAGE, “ART DE VIVRE”

“Aix les Bains Riviera des Alpes” offers four different worlds: nature and sport, heritage and art, wellness and the special French touch “art de vivre”.

By clearly defining a precise posting schedule for social networks, we have set up effective weekly posts giving equal coverage to each different activity pole, and promoting the wide range of actions going on in the territory.  Photos, videos, articles, exclusive offers, we’ve pulled out all the stops to increase awareness of the wealth of the territory’s resources!

BETTER COMMUNICATION CENTRED ON EVENTS

There are multiple events going on at “Aix Les Bains Riviera des Alpes”: whether it be the Aix-Les-Bains market, currently competing to be voted the most attractive market in this “Rhône-Alpes” region of France, the “Grande Odyssée” international sled dog race, the “Be Fit” well-being and fitness event, or “Musilac” the lakeside pop-rock music festival, these are a few examples of the variety of events available to us to throw the spotlight on this territory.

Communication based on these events has a dual objective, on one hand putting the organizers of these well-known events center stage and giving them well-deserved recognition, and on the other, highlighting the attractiveness of the territory; this is the case, for example, for Musilac, a nationally renowned event, which every year chooses Aix-les-Bains for a 3-day festival of concerts.

Furthermore, by varying the messages and the communication medium, we’ve successfully achieved a balance between creating events in-situ and sharing publications created by the organizers themselves. An excellent way to keep in touch, to offer a new way of communicating, and of being more efficient by avoiding duplicating existing content.

COMMUNICATING WITH THE RIGHT MEDIUM AND THE RIGHT MESSAGE

In keeping with the new momentum towards “always on” we set up a daily publication to respond to the brand’s need to speak out on social media, blending reactivity with high quality content. The variety not only of the content, but also of the format of the visuals and the themes on display guarantees diversified communication.

We’ve given fans of the page a chance to savor a delicious recipe, to go back in time to discover what the town’s main drag “rue de Genève” looked like in days gone by, to see daytime and night-time views of the spa, to showcase the lakeside scenery through Sundays’ “WAOUW” feature, or to discover the town of Chanaz basking under the October sun thanks to the video series “Les petits reportages de Chloé” (Chloé’s mini documentaries).

To watch the video, click on the picture below:

RESULTS AND ANALYSES

Our team are justifiably proud, as the results generated by this fresh marketing and digital communication strategy have lived up to our client’s expectations.

With no advertising budget expenditure to improve the statistics but simply by reworking the content, the quality of the photos and visuals and by giving publications a lighter tone, we have significantly contributed to improving the impact of the brand.

Thus, thanks to our partnership, a comparison with the same period for the previous year shows the, la “Aix Les Bains Riviera des Alpes’” Facebook page yielded excellent results and KPI: 

• Number of publications: +43%
• Number of posts shared: +81%
• Number of likes for posts:  +33%
• Number of fans gained: +254%
• Reach of the publications: +57%

The number of fans is constantly increasing and the record reach of the page proves the firepower of a well-articulated Facebook communication strategy. Results which have confirmed the brand needs to offer more authentic content with a style more closely focused on the fans.

The enthusiastic reception given by fans of the page to the video sequence “Les petits reportages de Chloé” is another proof of how powerful video is in grabbing attention on social networks, in fact this was one of the big success stories of the partnership with over 35,000 views (as compared to 500 and 1,000 for the previous ones) and close to 600 shares; again, with no advertising budget.

Strong engagement and a continuous increase in the number of likes are currently still showing robust growth. This new editorial line, whether through photos of the lake or live video feeds, also owes it success to the rise in interactions. A good example is the “Capture ton lac” (Capturing the lake) competition where over 100 residents of the town of Aix les Bains sent us their most beautiful photos of the lake in winter, to try and get them published as the cover photo of the Facebook page. Our congratulations once again to Pix’Elo for the sublime photo of a jetty in the fog, which is currently the cover photo of the Facebook page. We’ve heard there’s a new competition planned for the spring…

A loyal online community, proud of their territory and willing to participate: don’t you think that’s a remarkable success story for “Aix Les Bains Riviera des Alpes” and NewQuest?

L’article How did “Aix les Bains Riviera des Alpes” reinforce its positioning as a leading player in the world of wellness thanks to NewQuest? est apparu en premier sur NewQuest • Blog.

Connecting their online store to MailChimp helps retailers to identify their audience more closely, enabling them to send more relevant, personalized messages leading to an increase in turnover and positively impacting their brand.

Interested in this promise made by Sean Cook, VP of Marketing at MailChimp? Good to know!

For PrestaShop Day, on June 15th last, the NewQuest team was at his side to present the MailChimp for PrestaShop module, illustrating the presentation with examples from our current and prospective clients. A day featuring two workshops, co-presented by Marine Den Boer, Product Manager at MailChimp, and the NewQuest team in front of about sixty interested attendees.

FREE MARKETING AUTOMATION

At the beginning of May, the MailChimp email routing tool, which we have been using and recommending since setting up our company, had already announced wider availability of Marketing Automation, i.e. automated emails available to everyone free of charge!

This feature, as its name suggests, automates your email campaigns according to pre-defined triggers. Receiving a welcome email just a few hours after signing up to a newsletter is one of the most striking examples.  While this example is the simplest possible, the automated email feature is one of the most useful in an ecommerce strategy! Offering related products linked to the previous order, or sending a reminder when a visitor leaves products in their cart are only a couple of examples of just how useful it can be… Particularly as it is fully automatic – you don’t have to lift a finger!

Previously, this feature was only available to paying clients, (that is, those accounts with over 2,000 contacts) from now on it’s open to everyone free of charge, as soon as you create an account and import a contact list.

MailChimp has always offered customization and personalization in their emailing campaigns (customer’s first name in the subject line, emails sent only to a targeted geographical sector, or applying any other variable from the built-in segmentation); adding marketing automation means you no longer have to think about sending emailing campaigns!

INTEGRATE MARKETING AUTOMATION WITH YOUR ONLINE STORE

Imagine having all the features of marketing automation integrated into your online store: that’s what you get with the MailChimp for PrestaShop module which we were invited to present at the 10th PrestaShop Day a few days ago.

This new partnership between the two entities is a huge advantage for using your customers’ marketing data at the right moment.

‘Win-back’ emails targeting inactive customers who haven’t ordered for several months; reminders sent to customers about the contents of abandoned carts a few days after their visit ; informing customers that a product is back in stock – after installing the MailChimp for PrestaShop module, you benefit from the best marketing features to build a closer, more relevant relationship with your customers, all on a single platform.

A few concrete examples set up by NewQuest

As a certified agency rated Platinum by PrestaShop and one of MailChimp’s first certified agencies, NewQuest has already supported a variety of clients in setting up marketing automation campaigns:

• Winning back inactive customers.

We work on re-engaging customers who are no longer ordering after several days of being inactive: let’s look at the case of the online restaurant Gust Have – NewQuest took care of setting-up automatic email campaigns targeting all customers who hadn’t ordered for 30 days with the aim of triggering a new purchase.

• Better understand your customers

An algorithm based on MailChimp’s knowledge of your customers lets you offer your customers intelligent cross selling, based on their previous purchases. We created a series of emails for our client Antimoustic, based on their customers’ previous purchases: a customer who’s already bought an outside mosquito trap, will receive a recommendation for an inside mosquito trap…that’s logical!

Thank your new customers and quickly trigger purchasing

Thank your customers for signing up for your newsletter and give them a reduction code for 20 euros off their first order – this is what we set up for our client Ôdabaïa, a luxury swimsuit and accessories brand. Every future customer signing up for the newsletter got a reduction code for 20 euros off their first order on the site: a way of considerably increasing the conversion rate.

NEWQUEST’S TOP TIPS AT THEIR PRESTASHOP DAY CONFERENCE

• Loyalty first: reactivating a customer costs 5 times less than winning a new one.

Don’t forget, the cost of acquiring a new customer can be up to 5 times higher than the cost of retaining an existing customer: thank you emails, birthday or anniversary emails … Use marketing automation to re-engage your inactive customers.

• Define your objectives before starting marketing automation

If we go back to the Gust Have (online restaurant) example: as the meal is different every day, sending reminders about abandoned carts is not appropriate: the contents left in a cart on a Monday will no longer be available on Tuesday or the following month. On the other hand, recommending products works well: a loyal customer who regularly orders chocolate mousse, will be offered a new 3 chocolate recipe … As you see: it is important to define your objectives depending on your activity.

• Improve your performance and image by sending emails in your brand colors. As we mentioned earlier, be aware that product recommendations can be added to transactional emails, such as a shipping confirmation email linked to a previous purchase. Once the module is installed, these emails are an integral part of the automation emails available from MailChimp. Use these emails to continue selling to your customers and take advantage of MailChimp to maximize personalization of their design

• Let’s go! 

Almost 67% of online carts are abandoned. The first feedback presented jointly by MailChimp and NewQuest shows an increase in revenue of 12% on these abandoned carts: automatically generated revenue – our team is ready to help you set this up, so don’t hesitate to contact us!

L’article The MailChimp module for PrestaShop est apparu en premier sur NewQuest • Blog.

IT’S CALLED: « A SEAMLESS CUSTOMER EXPERIENCE »

The main objective of omnichannel projects is to make the customer’s life easier. Being able to go through every step of the buying process on any type of device, anytime, anywhere: if that’s your dream NewQuest, in partnership with Ingenico, has made it come true!

Just a reminder

Ingenico, is 32 million terminals worldwide, they’re present in 170 countries, have 78 nationalities in their team, and above all, 25 R&D centers worldwide, where, day after day, they’re developing the retailing changes for tomorrow’s world. Every time you walk into a shop, there’s a strong probability that when you pay you’ll be inserting your credit card into one of their electronic payment terminals (EPT).

In 2015, Ogone, former European leader in the field of online payment services, became Ingenico ePayments, the mobile business and online division of the Ingenico group. As online payment is at the heart of the omnichannel strategy, we developed our first omnichannel solutions by integrating Ingenico ePayment into PrestaShop thus meeting the new needs of e-retailers while improving turnover in their stores.

E-RETAILERS NEEDS ARE CHANGING

The NewQuest – Ingenico ePayments partnership answers the questions and fulfils the needs of todays’ retailers and e-retailers:

1. How can I encourage my customers to reserve on line and pay in store?
2. How can I manage a simple, efficient loyalty program both on my Prestashop e-commerce platform and in my stores?
3. How can I set up a more flexible loyalty program and better assign anonymous customers coming through my stores to a cohort?

To answer these questions, in cooperation with Ingenico we designed technology enabling us to transform your customers’ credit card numbers into a “token”. In automated payment systems, “tokenization” is the process of substituting bank data with “discardable data”. As this has become widespread, it has opened broader, genuine possibilities for e-commerce and m-commerce which are materially and technically very simple to implement, offering your clientele a truly optimized path to purchase.

From now on, whether your customers pay in store or on the Internet, they will be identified thanks to this individualized number (the token). Without revealing the credit card number to anyone, you can improve you customer knowledge and send them more closely targeted offers.

Our omnichannel payment technology really makes your customers’ lives easier. Depending on their mood, they can move freely between your online store, your mobile application or even your bricks and mortar store without losing their loyalty points. From the e-retailer’s point of view, a dedicated dashboard gives you an overview of their payment history enabling you to better understand your consumers and develop a strategy to build customer loyalty and stimulate conversions.

A SINGLE, ANONYMOUS LOYALTY CARD

Let’s take Gust Have, NewQuest’s online restaurant client, as an example. If, like most of the NewQuest crowd, you enjoy taking the time to eat lunch out on the restaurant’s terrace, but also want to order your food quickly on line after your Wednesday sports session and pick it up at the counter, then you’ll sometimes pay online and sometimes pay at the restaurant.

With this new technology, we’ve broken down the barriers between on line payments and in store payments putting retailers in a position to reward loyalty at each payment. For instance, if Florian orders online on Wednesday and comes to order at the restaurant the following Friday, by paying with the same bank card, his orders are recorded independently of how they were placed.

This way we gain his loyalty and give him his free sandwich on his 10th order; no matter that the 1st order was made online, the 4th on a mobile device and the 8th straight from the terrace of the restaurant.

Another example is Precision Ski, an online store selling mountain gear which NewQuest designed. In addition to their online store, Precision Ski owns over 46 stores and has 120 franchise stores throughout France.

Deploying the omnichannel offer we developed with Ingenico, means all their bricks and mortar stores benefit from standardization of transactions carried out in the stores. This means that when a customer orders online, in the store in Les Arcs or the one in Val d’Isère, all the stores have access to the customer’s buying history, so that when payment is made the most loyal customers get their reward without a loyalty card ever having been shown or even created, and without needing to give a surname, first name, post code or email address. The individualized token number brings all the information linked to the customer on the retailer’s screen without revealing his/her identity.

If you would like to know more about our omnichannel solutions for your business and the possibility for you to give your PrestaShop online store a physical dimension, don’t hesitate to contact us!

L’article Omnichannel: a major partnership between NewQuest and Ingenico! est apparu en premier sur NewQuest • Blog.

We have in fact created a total solution, based on PrestaShop, allowing your customers to order their meals on-line, to pay for them, and to pick them up at the counter.

It’s so simple that it can be summed up in a few steps :

• Your customer goes onto your website and creates his account,
• He selects in a few clicks, places his order and pays via Paypal or  by credit card,
• Then, he comes leisurely to pick up his order at your counter !

No more queues or compulsory reservations, also no more customers distraught about contents of the menu !

Everything is simple, flexible and efficient and has been conceived to allow you to gain a foothold in going digital in a proactive manner with resulting additional sales and customers.

The restaurant side is optimized too:

• Once the order is confirmed, in the kitchen you will receive (on a screen and/or on a printer whatever suits you best) instantly as soon as it is validated by your customer.

• You can manage the totality of your orders and your customers on your on-line control panel.

• You will have all the customer’s receipts to be able to give the precious package to the customer who comes to collect it from your establishment.

We have conceived a complete package going from the on-line right up to the material to be installed within your restaurant and thus we can adapt the system in relation to the size of your restaurant, its functioning and the number of place settings.

Therefore, you can very easily update your menu, your offer, time limits for reservation, your opening hours and (even better) for all of your sales outlets. Because, of course, it is possible to manage several shops with the solution and to leave the choice up to the customer of which pick-up point he prefers to collect his order from.

Like this you will have an on-line reservation site completely connected to your counter and to your kitchen which allows you, of course, to also present your establishment, its activities, your values and your team… Nothing so simple, effective or revolutionary has been seen since Willi Waller in 2006 !

We are thus capable of equipping a Food Truck to enable it to receive its reservations in a fully autonomous manner like a brasserie with several screens and printers with tickets in the kitchen.

We can equip your restaurant like this:

• With a connected screen listing the orders to be treated,
• With a connected printer directly  transmitting to the kitchen the orders to be prepared and the details of each order and without any action necessary on your part,
• With a loyalty card reader,
• If required, with a Wi-Fi 4G spot to enable your order/reservation platform to transmit your orders directly to the kitchen.

Very simple to implement we have all the equipment necessary to carry out the installation in a few hours or days depending on the installation and the material you wish to use.

So we need electricity, Wi-Fi (and we can even supply this thanks to a built-in 4G spot in our console), a logo and a domain name and we are capable of  deploying your system of reservations and orders on line within the month (it’s not the same thing as the phoney offers in the Yellow Pages, isn’t it?).

That’s not all, as when the solution is installed, customers who have placed an order can then:

• Leave and share an opinion on the site and on the social networks.
• In the case of a mobile restaurants or Food Trucks, receive an email indicating your location for his order.
• Receive automatically the menu of the week, of the day or for the following day.
• Receive an SMS alert confirming that his order has been registered and then indicating when it is ready.

Naturally and notably thanks to Shoperize, your customers can order on-line using computers, tablets or Smartphones (And why not, in the future, plan alerts on Apple Watch!).

In addition, we have prepared very detailed statistics on the behavior of the stomachs of the members of NewQuest (yes, yes we have!…) and it is clear that, from 11 a.m. on, these remind the team that it is high time to decide as quickly as possible “what we’re having for lunch” (and, yes, we’re getting hungry!): this is even the subject of discussions on Skype or on Google Doc dedicated to and set up collective orders…

Finally, it is already possible to order on-line… at Mc Donald’s!

We have therefore placed great importance on making available, to any restaurant owner or Food Truck, this type of technology and on giving them the opportunity to do Food-Commerce on-line (Isn’t that a great plan for the conquest of the culinary world?…).

From now on, any customer, for instance, one of the members of NewQuest, can place an order that you will receive directly in the kitchen…

And if after all that, you are thinking about other needs or features, you should know that we offer other even more advanced features (oh yeah, we weren’t going to let you go like that! ) for example:

• The Cashless and the possibility of ordering using pre-paid credits.
• The making of collective orders for these famished teams but which still allow the preparation of individually processed orders.
• Allowing for allergies: to specify what you are intolerant to and the products which include these ingredients will be specified.
• A record of what you have previously ordered enabling you to discover a new dish each time you order.
• Easy and intuitive search tool for the customer with original filters like “you have already tried”
• Payment by luncheon vouchers and other various different means of payment.

We will soon be presenting you with the first pilot restaurants and Food-Trucks pilots and we will make a little report on them to show you how all this works in the style “This is not rocket science”!

And all of this:

• Without commission on your sales,
• Without being dependent as your web site belongs to you,
• With the guarantee of attracting people to your establishment during this period where competition in “delivery to your door” is fierce…
• And with a single purchase cost and then a monthly fee for the use of equipment and the hosting like for a completely normal or classic website.

If you would like to know more about our solutions for connected restaurants and the possibility for you to do Food-Commerce, don’t hesitate to contact us!

L’article Transform your Food-Truck or your restaurant into a connected restaurant thanks to Food-Commerce from NewQuest! est apparu en premier sur NewQuest • Blog.

Yes, indeed, this is a question well worth asking!

To put it simply, this open source solution is (according to its site) like an Open Source search engine and a performance analysis engine which is super “scalable“, super “adaptable“…

In a nutshell, this solution is capable of finding the keys in your pocket, in your wife’s handbag or even better, in the kids’ bedroom, blindfolded…

Elastic Search is therefore an indexing and search solution in your data base and its contents, all independently of the activity of your website and its server, thus offering:

• Better response times by relieving your data base from indexation and search tasks,
•  An added “intelligence” to your search with the capacity to provide close correspondences, to do spelling corrections even of related researches,
• A management of adjustments specific to your search by excluding results by using shortcuts,
• A capacity for search and management of a great amount of data by resisting the restrictions coming from your data base,
• The possibility to search through several sources of data, which is extremely useful when we know that a CMS editorial (like WordPress for example) is systematically attached to an E-commerce platform.

Besides, we think, at this moment, that any self-respecting technician who dreads the question coming from his client “Can we not have the results from the blog and from the shop in the same search?” Adding “It can’t be too complicated, can it?” (At this point you already know you’re getting off to a bad start…)

• The possibility of delegating the faceted browsing of a retail website to Elastic Search, and, when we know to what extent this can be demanding on resources on a web store, it is maybe a detail for you but to us …it means a lot…

If, after these considerations you are still not convinced or at least intrigued, no use delaying your To Do list further by reading this article. Otherwise …Let’s go on…

Here are a few figures and performance indicators:

• Response times can be up to 10 times faster than the embedded search of a retail website,
• A reduction of at least 30% of the load on the machine caused by the search,
• An indexation capacity of several thousands of products without crashing the site during the indexation (admit that you have experienced this before…).

It is true that if the results and the advantages given by Elastic Search are simple and clear, as for its implementation this is less straightforward…

And for this, my dear, we need:

• (Very) good admin systems,
• A Magento or PrestaShop module adapted to augment the search of your Web store,
• A pleasant and motivated team to help you adjust and configured your search with the greatest care (because a good search, it’s like grandmother’s recipe, it needs hard work; it is configured and tested carefully!)

And you’re in luck! You know what?  NewQuest has all of this...(Here, you say to yourself “Heavens! This is an article for advertising purposes!!! “. We have nothing to hide, in fact… yes).

Because the NewQuest team has designed a Prestashop Elastic Search module to supplement this search solution and to maximize its potential.

By the way, one of our recent creations, the E-commerce platform of the Olympique Lyonnais football team is a very good example (especially when you know that everything functions on an Azur Cloud).

The module available for Prestashop will very soon also be available on Magento!

The strengths of Elastic Search:

• Data in real time, it is exploitable for all types of research or analysis as soon as they are  indexed,
• System distributed is totally scalable according to needs and the volume of the data,
• – Broad availability of features guaranteed by clustering and data replication system,
• – A Full-text search based on the Apache Lucene engine, numerous filtering features are provided (geolocation, auto-completion, multilingual, suggestions etc…),
• Document oriented, no complex data schema but only definitions of data type,
• Numerous modules made available through the community able to provide very powerful analysis tools and logs.

The advantages of Elastic Search for E-commerce?

The needs of an E-commerce site are concentrated on the search for products, Elastic Search will index the entirety of the products offered by the brands, the tree view of the web site and even the editorial content.

Indispensable features are provided by Elastic Search:

• Auto-completion, auto-suggestion and instant search,
• Control of spelling approximations and a dictionary of synonyms made available,
• Customizable weighting of search criteria,
• Faceted browsing and high-performance and sophisticated filtering system,
• Excellent performance, reduced page loading time.

A powerful complement for Prestashop:

The faceted browsing and search systems offered by Prestashop function very well and perform their roles perfectly, however to date it is regrettable that certain functionalities are lacking:

• No filter on the “brand” and “search” pages,
• No search approximation,
• Depending on the volume of products, the loading times for the product listing can be long.

ElasticSearch will come into action on all types of “product” listings to offer the user a better browsing and search experience.

Fewer clicks and a shorter search time = a better transformation rate! The Holy Grail!!!

How can I benefit?

Our team has developed a module for PrestaShop available from the version 1.5 and compatible with its latest version. Moreover, we make a point of continually evolving along with the solution and thus combining the two systems in the best way to offer the most optimal user experience possible.

This module is completely configurable, it enables, among other things, the setting of its filter models by product category, by brand page and even to have a one specifically for the search page.

At the same time, our team installs and parameterizes Elastic Search to couple it with the module. The indexation of your products is then completely automatic and everything functions without human intervention.

On average, a reduction of more than 20% on loading time for the main pages of your shop is awaiting you!

Just try it out and you’ll like it! If you too cannot understand why you haven’t passed over the search of your retail web site to Elastic Search don’t hesitate to contact us to install our Prestashop for Elastic Search module!

Get in touch now?

L’article A Prestashop module for Elastic Search: NewQuest did it! est apparu en premier sur NewQuest • Blog.

Google’s latest update penalises non-mobile friendly sites

Currently, a “Mobile-friendly” label is given to results whose websites will adjust to fit a smaller screen. The label appears in gray under the website’s name and URL:

This label simply lets users know what sort of display they can expect to see when they click on a result. But since navigating a non-mobile version of a website from a mobile device can be frustrating, Google will soon use this label to do more than just inform users.

By adding mobile friendliness as a criterion for mobile searches, Google is trying to put mobile users first.

What does this mean for you?

Let’s face it, if you don’t have a mobile version of your site you may see a drop in your rankings but no panic. Here is what you should do.

First, check to see if your website is mobile friendly with this test from Google Developers, created specifically for this occasion.

• Your website is mobile friendly? Great!
• Your website isn’t mobile friendly? No problem — we offer a simple solution that can help you establish your mobile presence.

Shoperize the best eCommerce mobile version

Shoperize is an efficient, cost-effective M-commerce alternative developed by NewQuest (Us!). It is fast, reliable, and compatible with any E-commerce platform, including Prestashop and Magento.

Mobile sites powered by Shoperize feature an intelligent design based on the displays of social media interfaces.

By providing an innovative mobile shopping experience, Shoperize has helped increase customer loyalty in addition to helping clients reach new audiences. In fact, these mobile solutions have proven their effectiveness by increasing clients’ ROIs significantly during customer acquisition campaigns.

And Shoperize does all this without ever collecting commission on sales.

The changes Google will make in April are the perfect opportunity to expand your E-commerce business and offer a mobile version of your site.

Contact us to see if Shoperize could be the M-Commerce solution for you — we’d love to chat!

L’article Mobile-Friendly: A major Google SEO update and the solution from Shoperize! est apparu en premier sur NewQuest • Blog.

That’s a question we get almost everyday here at NewQuest, so I thought it was time to talk about it

Let’s have a look at the figures first. According to the Email Client Market Share website, 1 out of 4 emails gets opened from iPhones and if you add Android users, you get almost 40% from smartphones.

– “So what? ”
A survey conducted by BlueHornet on Email Marketing Consumer Behaviour showed that 70% of consumers immediately delete emails that don’t render well on their smartphone.

Basically, if you consider sending out 10,000 emails at 1 cents/email, not having a mobile version is equal to throwing away $27!

– “What should we do about it?”
At NewQuest we help our clients get their message across on all devices to get maximum ROI from their eDM campaigns.

– “What’s next?”
The next step is to get your website responsive for once your subscribers click through!

Stay tuned!
The NQ Team

L’article Why responsive email template? est apparu en premier sur NewQuest • Blog.

Hi Andrew, can you tell us about yourself and your background?

Sure, although I’ve been around so long that my career is a little hard to categorize. I started out in technology, studying engineering & computer science at Sydney University. I did some electronics early in my career but very quickly moved into software, where I discovered I had a real love of user interfaces and user experience, and spent several years working on the technology side in this area. As my career developed I moved into senior management, with my last “proper” job prior to launching Tapestry being Director of Engineering & Technology at Honeywell – by which time I don’t think I had written a line of code in about ten years! It wasn’t quite a standard big-company career, however, as my habit of trying to do things differently from everyone else meant I took some big chunks out of that time to travel and write books about my adventures in Africa, Asia and the Middle East, which have been published in the US, UK, Australia and even translated into German by National Geographic. It wasn’t until I founded Tapestry that I was somehow able to combine the two parts of my career – creative and technical – into a single job that now keeps me endlessly entertained!

Where does your initial idea come from? How did you come up with this project?

A few years ago I was studying an MBA in China at Beijing’s Tsinghua University. At one point we were looking at population demographics and some of the predictions we could make about economic change not only in China, but in all developed economies over the coming decades. It was pretty clear that the biggest challenge all of these countries face is the ageing population. It’s the biggest demographic trend in human history, and is going to transform industries, governments and societies over the coming decades. It wasn’t until I then encountered the field of social entrepreneurship, however, that the idea of Tapestry really clicked. Social entrepreneurship is a field in which companies aim not only to achieve financial sustainability, but also to fulfil a social mission. I had spent pretty much my whole life making products which make the world a better place, so this seemed like the best idea I had ever heard. I proceeded to complete my Master’s thesis on social entrepreneurship and founded Tapestry a few months later.

What is Tapestry’s clients promise? Who is your solution intended for?

Tapestry is a small company with the big vision of enriching the lives of seniors across the world, by helping them stay connected to their families, their friends and the communities around them. Our users are generally grandparents or parents who find themselves being left behind by constantly changing technologies, and as a result are not as connected to their children’s lives as they would like to be.

How many staff does the Tapestry team currently have?

We’ve got five staff: one designer, one front-end developer, one Ruby on Rails developer, one Android/mobile developer, and myself.

Is the Tapestry solution a lot different from what you were initially thinking of?

The details are constantly changing, but the core concept is still pretty constant. In the beginning we thought that younger family members wouldn’t want to use the product for themselves, so we focused primarily on our senior users. It turns out that families want to be able to collaborate and share in ways that are different from what’s currently offered by existing platforms. So we’re now building in some of those features.

How has been technically developed your solution?

Our back-end runs on Ruby on Rails, our web front-end has a combination of backbone.js and bootstrap, and of course we also have our Android tablet software which is written in Java.

Can you quickly introduce us your business model?

We provide the Tapestry service as a paid subscription for Tapestry “Simplicity” accounts (free for family members). We also sell the Tapestry tablet direct to customers.

So far, what has been the hardest hurdle to step over for you?

I think raising capital is the hardest, because the outcome is so uncertain, and it’s such a binary outcome. The product development always throws up challenges, and we’re always learning about things we should have done better, but they are always much more in our control.

How do you plan to get your project growing in the next few years? What are you expecting for Tapestry in your wildest dreams?

We’ll be growing our customer base here in Australia over the next six months, with a view to raising capital for international expansion late next year. Wildest dreams? That we’re going to be one of Australia’s favorite success stories, of course!

Thank you Andrew and all the best for Tapestry!

And to discover what Tapestry is really about, make sure to visit the Tapestry website

L’article Startup Interview – Tapestry est apparu en premier sur NewQuest • Blog.