Hello NewQuest! As soon as the game started, our team linked technical skills to creativity. In collaboration with “Alexander the Great” agency that was in charge of the design part of the website, we created a user-friendly e-shop to highlight the club and its products. Isn’t it the definition of a collective sport?

Innovative tools

We implemented several solutions to optimize the platform which is now easy-to-use for fans and meets the needs of the club. Built on PrestaShop 1.6, this e-shop highlights NewQuest’s expertise.

We used different innovative tools for this project! To create an online ticketing platform that reflects the values of one of the greatest European clubs, we combined different efficient solutions. The idea was to offer the best user experience. This has been achieved thanks to different tools such as:

• DT Consulting. Events management, seat availability, price and others. This solution makes management of the back office easier and allows the A.S. Monaco team to collect and centralize a lot of data.
• Pacifa 3D. Are you planning to book a seat for the next match of A.S. Monaco? Thanks to this software, the structure of the stadium is now 3D modelized and choosing a seat feels like being in the stadium!

An elegant e-boutique for A.S. Monaco!

If you are not afraid to be fashionable, let’s take a look at the new e-store! Jerseys, shorts, socks, polo… No matter where you are, in the city or on the field, it is time to adopt the Monegasque style!

The objective of this e-store was clear: how to develop a simple, efficient and seamless browsing experience to users and make them satisfied? To answer this question, our team used a magic tool called OpenField.

The e-store and the online ticketing platform are on the same website. We wanted to create an easy browsing between both of them. Today, thanks to the OpenField solution, users can log in with the same account on both platforms and keep all of their information on a unique account.

Clément, Project Manager at NewQuest.

Extra time! We wanted to talk a little bit about CEGID, an ERP solution which is used for the e-store. It allowed us to centralize data: importation of products, stock, prices, exportation of orders. With this tool, NewQuest offers an ergonomic and easy-to-manage back office to the A.S. Monaco team. Always wondered how to better manage your e-shop thanks to ERP? Do not miss our article on the subject.

Now, you know everything about the new website of A.S. Monaco. A big thank you to the A.S. Monaco Team for their trust, it was such a great pleasure to work with you! We wish the club an exceptional soccer season with a lot of goals and trophies!

L’article Discover the new e-store of A.S. Monaco soccer club! est apparu en premier sur NewQuest • Blog.

Our solution: a leading usability!

To connect 70+ photographers with fine art appreciators, blinq.art needed more than a simple website. The objective was clear: develop an efficient marketplace to immerse, inspire and help customers to find that special piece, the perfect artwork! That’s when the collaboration with our experience agency started: Hello NewQuest!

Our team started from a blank page to create this e-shop with blinq.art’s catalogue as the centerpiece. But how can we blend 800+ high-quality artworks with an optimal user experience? Our creative team decided to tackle this challenge with an aesthetic, modern and responsive interface.

The main goals were to hero the fine art prints on the website and get the best user experience possible. So, we had to thoroughly think about the search tool architecture and the buying process to facilitate the browsing journey. Vincent, Art Director at NewQuest.

Built on Prestashop 1.7, the new blinq.art’s e-shop has been designed to inspire and guide the customer through more than 800 artworks. “But how did you do that?”, you would ask. To help the users to easily and quickly find what they are looking for, NewQuest developed an intelligent and elastic search tool. Let’s take a closer look!

A customised search tool!

Keywords, dominant colours, orientation, format size, themes: everything has been thought of to facilitate the search. Thanks to our developers, a lot of ‘black magic’ happens in the background between Prestashop & blinq.art’s complex database to always present the most pertinent results. The ‘back-end’ development on this project delivers another powerful feature…

…The main barrier to buying photography online is around the difficulty to visualise how an artwork will look in its new environment. While it’s not an issue in a gallery, it becomes a priority for an online business. So, to get around that problem, we worked closely with Cyril and Laurent, the two co-founders of the company, to create a visual in-situ simulation for each print.

What could it look like in my living room?

The NewQuest team developed a specific script to visualise the potential end-result at home. For each artwork, up to seven in-situ pictures are automatically generated, as you can see below. This solution, on top of our user-friendly product configurator, reassures customers of their choice and helps to validate the purchase.

Have we said everything? With such a great project, of course not! Here are three features which reinforce blinq.art’s commitment to providing a large and diverse catalogue and make world-class photography accessible and affordable to everyone:

1. AfterPay. Good news! You can pay in four equal instalments, interest-free, thanks to this payment solution (really popular in Australia).
2. Favourites. Like’ the photographs you love with our simple & efficient favourites system.
3. Boards. Create boards, save and organise the artworks you love for your next purchase.

Want to know more about this project: please visit the brand new blinq,art website. What better way to get some inspiration and, why not, buy one of their incredible photographs online.

Before we wrap up this article, we would like to say Thank You to the entire blinq.art team. We really enjoyed working on the project and, as you will see really soon, more exciting news will be revealed in the next few months. So keep your eyes open, and share the love!

L’article blinq.art: fine art photography at your fingertips est apparu en premier sur NewQuest • Blog.

This saying is just as true for email marketing campaigns. Consumers are saturated by countless unsolicited emails, and therefore only read the most relevant: those which have real value for them. To make sure that communications from your company are amongst the most relevant, there’s a simple trick: segment your contact database, then send each segment specific email messages which match their needs.

MODILAC: PERSONNALISATION, THE KEY TO ONE-TO-ONE MARKETING

Today email marketing is more segmented and personalized than ever. The aim: to offer a tailor made, relevant, individualized experience to customers, prospects and your wider audience.

Modilac, a brand which belongs to the “Savencia fromage & dairy” giant, develops and commercializes a complete range of infantile products distributed through volume retailers and pharmacies under different brand names, depending on the age of the child.

For several years, the brand has been using a variety of communication tools to reach its customers: its showcase website, promotional operations in stores and ever intensifying communication via their blog and social networks.

This year, in response to their need for increasingly efficient communication and more reactivity with their customers, the Modilac team reached out to NewQuest to develop a stronger marketing strategy. Using a program of newsletters segmented by customer typology: young children or future parents, the child’s age, first name and gender, our team created precise targeting to enable the Modilac team to know their customers better, a key step in offering them the products best suited to their needs.

But let’s begin at the beginning…

MODILAC AN OBSESSION WITH QUALITY

From the very start, life is all about choices, that’s why Modilac seeks to meet all baby’s needs, even the most specific, by creating products that are both innovative and close to breast milk.

Babies and their mothers are the focus of attention for Modilac; the brand is committed to guaranteeing unrivaled levels of safety. To do so, it’s essential to have extensive knowledge of mothers and babies’ needs! The brand’s 30th anniversary was the start of a new stage in Modilac’s history: redesigning the existing showcase website and implementing a digital strategy geared towards mothers.

To fulfil this strategy of supporting mothers more closely, the Modilac teams have created “the Modilac Club”, a space entirely dedicated to mothers and future mothers. The objective? Supporting them by sharing personalized tips and advice depending on the stage of the pregnancy or the age of the baby.

CREATING A SEGMENTED NEWSLETTER PROGRAM

Segmentation is a powerful tool in marketing because it lets you adapt your emailing campaigns to the needs of your diverse types of client. Of course, upstream there’s more work, as you’re no longer looking to inform the largest number of customers, but to create as many newsletters as dictated by the needs of your different customer profiles.

Thanks to a well-constructed segmentation you will be able to:

• Improve your opening and clicking rates;
• Personalize the customer relationship;
• Compare the efficiency of different marketing strategies.

According to a 2017 study by the NewsCreed site, consumers who received targeted newsletters spent up to 83% more when purchasing. An interesting figure which leaves no doubt of the importance of using content marketing in your strategy as Modilac does.

1. Benchmarking & brainstorming

To know the project better, the first step, as for any new project, is to analyze the market. We therefore did precise benchmarking, mobilizing experienced mothers to help us find out and understand month by month, the questions mothers are faced with.

Once we’d drawn up a comprehensive list, we thought out and designed the email marketing template: colors, layout, content to ensure each marketing email suits the reader’s typology, month by month. Everything is thought out to collect and use each piece of information given: the baby’s first name, the color of the marketing email matching the baby’s gender, the stage of pregnancy or the baby’s birthday.

2. NewQuest swings into action

When this reflection stage was finalized, we created a newsletter designed to classify the existing database. Each subscriber was invited to answer a questionnaire which would allow us to segment the database. Mother or Father, number of children, allergies to cows’ milk proteins, the due date for future mothers or the baby’s first name were among the questions enabling us to get to know existing subscribers better.

Customer categorization enabled us to design targeted, personalized marketing campaigns based on the customer segments.

For any new subscribers to the Modilac club, the link between the registration form and the CRM specially developed for this use, allowed us to segment each new subscriber into the correct categories, so that, with their consent, we can send them messages which match their preferences and profile.

DID YOU SAY, “MARKETING AUTOMATION”?

Marketing Automation is more and more accessible; this technique saves precious time and rapidly improves the user experience and customer relationship with your brand.

Modilac’s mission is to support each mother on a daily basis. To do this, we created 17 marketing emails to accompany mothers from their 7th month of pregnancy until their baby is 2 years old.

The pictures show you an example of what that means:

To send these emails, we cross reference all the data we hold on the customer according to their behaviors:

• Subscription to the newsletter
• Setting up a customer account on the site
• Enquiries made to a Modilac operator (complaint, product information, availability of a product in a pharmacy…)

We then cross reference all the data gathered both from the newsletter and the CRM system. This data is processed every day thanks to the task scheduler we set up which automatically triggers the dispatch of a personalized email.

Thus, the messages sent are entirely tailored to the mother, who will therefore be far more receptive to the messages. For example, if she is pregnant, we know the due date (because the mother filled in this information on the questionnaire received via the newsletter). Consequently, she receives an automatic email depending on the stage of the pregnancy.

The physical and psychological changes they undergo raise numerous questions for future mothers. These questions change depending on the number of months of pregnancy – so does the message!

Advice, registration at the crèche, the benefits of breastfeeding, how to prepare for the birth… everything has been thought out to support the mother not only during her pregnancy but also afterwards.

Until the baby is two, we continue to send messages to guide the mother in making the best choice of products and in building her daily routine. Colorful, fun, personalized and perfectly suited to mothers’ needs, these automatic emails appeal to customers, trigger sales and strengthen the identity and sense of belonging to the Modilac brand.

Our strategy of supporting future mothers has been designed down to the smallest detail to reassure future mothers and mothers while building a strong relationship of trust between them and Modilac.

INBOUND MARKETING AND LEAD NURTURING

Nowadays, as you know, one-to-one communication is essential. Consumers are no longer just looking for low price products, they want quality, advice and a sales offer perfectly tailored to their needs.

Our team finds customized solutions to solve each brand’s specific problems. Whatever product or service you sell, know that we can design an emailing strategy which is efficient, personalized and above all, as it says in the name, automatic!

We thoroughly enjoyed working on this exciting project, and we’d like to express our sincere thanks to Modilac for trusting us to set up their new strategy.

Our thoughts go out in particular to Morgane and Ambre – it was a real pleasure working with them.

L’article How did Modilac optimize its email marketing strategy with NewQuest? est apparu en premier sur NewQuest • Blog.

A FRUITFUL PARTNERSHIP

“Aix les Bains Riviera des Alpes”: this is the new signature of the territory surrounding the Bourget Lake, the biggest natural lake in France situated, in the Savoie-Mont-Blanc region in the French Alps. Although we’ve mentioned the lake, it’s far from being the only feature of this territory: the Savière Canal, the lakeside Abbey at Hautecombe, the “Dent du Chat” mountain overlooking the lake, the Spa at Aix les Bains or the famous “Tome de Savoie” cheese are only some of the jewels in this region’s crown.

A few months ago, all these areas joined together under the brand identity we now know: “Aix les Bains Riviera des Alpes”. A territory and positioning with strong roots, united under a single brand communicating the unique characteristics of this destination; a solid foundation for our teams to enjoy building on.

THE BRIEF

Developing “Aix Les Bains Riviera des Alpes’” visibility and reputation, raising awareness of the new signature beyond the local area, promoting all the territory’s assets and shared identity and showcasing its position as a leading player in the world of wellness: a clear, concise brief for our team, who chose to promote the new brand through grass-roots communication on social networks.

Thanks to our expertise in the digital field and a solid experience in marketing, we were able to apply our know-how and our knowledge of the territory to give “Aix les Bains Riviera des Alpes” a communication plan that fits its image and meets both its needs and those of its community.

UNIFYING AND CLARIFYING THE EDITORIAL LINE

To foster engagement by fans there’s been a change of style on the social networks, lighter and more informal: talking about a territory where there’s a sense of well-being requires a different type of language and a different way of addressing the community, adding a touch of magic, of dreams but also of humor. Something to make people smile and enjoy becoming a fan of the “Aix Les Bains Riviera des Alpes” page.

MAKING AIX LES BAINS RIVIERA DES ALPES A PRIME WELLNESS RESORT

Our second mission was to identify the key words to translate the brand values, centering on the town of Aix les Bains as a major French destination for spa treatments and wellness: well-being, relaxation, letting go, release, inspiration, rest… Powerful words that you’ll find reoccurring in our communication as they’re directly linked to wellness, letting us consolidate its reputation as a must-see destination.

SHOWCASING THE POLES OF ACTIVITY: WELLNESS, SPORT, HERITAGE, “ART DE VIVRE”

“Aix les Bains Riviera des Alpes” offers four different worlds: nature and sport, heritage and art, wellness and the special French touch “art de vivre”.

By clearly defining a precise posting schedule for social networks, we have set up effective weekly posts giving equal coverage to each different activity pole, and promoting the wide range of actions going on in the territory.  Photos, videos, articles, exclusive offers, we’ve pulled out all the stops to increase awareness of the wealth of the territory’s resources!

BETTER COMMUNICATION CENTRED ON EVENTS

There are multiple events going on at “Aix Les Bains Riviera des Alpes”: whether it be the Aix-Les-Bains market, currently competing to be voted the most attractive market in this “Rhône-Alpes” region of France, the “Grande Odyssée” international sled dog race, the “Be Fit” well-being and fitness event, or “Musilac” the lakeside pop-rock music festival, these are a few examples of the variety of events available to us to throw the spotlight on this territory.

Communication based on these events has a dual objective, on one hand putting the organizers of these well-known events center stage and giving them well-deserved recognition, and on the other, highlighting the attractiveness of the territory; this is the case, for example, for Musilac, a nationally renowned event, which every year chooses Aix-les-Bains for a 3-day festival of concerts.

Furthermore, by varying the messages and the communication medium, we’ve successfully achieved a balance between creating events in-situ and sharing publications created by the organizers themselves. An excellent way to keep in touch, to offer a new way of communicating, and of being more efficient by avoiding duplicating existing content.

COMMUNICATING WITH THE RIGHT MEDIUM AND THE RIGHT MESSAGE

In keeping with the new momentum towards “always on” we set up a daily publication to respond to the brand’s need to speak out on social media, blending reactivity with high quality content. The variety not only of the content, but also of the format of the visuals and the themes on display guarantees diversified communication.

We’ve given fans of the page a chance to savor a delicious recipe, to go back in time to discover what the town’s main drag “rue de Genève” looked like in days gone by, to see daytime and night-time views of the spa, to showcase the lakeside scenery through Sundays’ “WAOUW” feature, or to discover the town of Chanaz basking under the October sun thanks to the video series “Les petits reportages de Chloé” (Chloé’s mini documentaries).

To watch the video, click on the picture below:

RESULTS AND ANALYSES

Our team are justifiably proud, as the results generated by this fresh marketing and digital communication strategy have lived up to our client’s expectations.

With no advertising budget expenditure to improve the statistics but simply by reworking the content, the quality of the photos and visuals and by giving publications a lighter tone, we have significantly contributed to improving the impact of the brand.

Thus, thanks to our partnership, a comparison with the same period for the previous year shows the, la “Aix Les Bains Riviera des Alpes’” Facebook page yielded excellent results and KPI: 

• Number of publications: +43%
• Number of posts shared: +81%
• Number of likes for posts:  +33%
• Number of fans gained: +254%
• Reach of the publications: +57%

The number of fans is constantly increasing and the record reach of the page proves the firepower of a well-articulated Facebook communication strategy. Results which have confirmed the brand needs to offer more authentic content with a style more closely focused on the fans.

The enthusiastic reception given by fans of the page to the video sequence “Les petits reportages de Chloé” is another proof of how powerful video is in grabbing attention on social networks, in fact this was one of the big success stories of the partnership with over 35,000 views (as compared to 500 and 1,000 for the previous ones) and close to 600 shares; again, with no advertising budget.

Strong engagement and a continuous increase in the number of likes are currently still showing robust growth. This new editorial line, whether through photos of the lake or live video feeds, also owes it success to the rise in interactions. A good example is the “Capture ton lac” (Capturing the lake) competition where over 100 residents of the town of Aix les Bains sent us their most beautiful photos of the lake in winter, to try and get them published as the cover photo of the Facebook page. Our congratulations once again to Pix’Elo for the sublime photo of a jetty in the fog, which is currently the cover photo of the Facebook page. We’ve heard there’s a new competition planned for the spring…

A loyal online community, proud of their territory and willing to participate: don’t you think that’s a remarkable success story for “Aix Les Bains Riviera des Alpes” and NewQuest?

L’article How did “Aix les Bains Riviera des Alpes” reinforce its positioning as a leading player in the world of wellness thanks to NewQuest? est apparu en premier sur NewQuest • Blog.

SoftGaff’s product designs have materialized from John’s lifelong love of fishing, and have largely been due to the influences of his father, Ray, with whom John has always fished.
For many years – often while on the water – John initiated various product ideas. If they both agreed to develop an idea further, Ray would man the drawing board and John would write the first draft patent specifications.
From the true essence of recreational fishing, when a parent first teaches their child to fish, this father and son team has developed an innovative product range for the recreational and tournament fishing industry.

SoftGaff’s product range – existing products and those currently in development – have had international patent applications lodged to cover both the physical products, as well as the app technology and functionality. Currently, SoftGaff offers to its customers two products: the AccuMat, an accurate fish-measuring device (available in meters or in inches) designed for recreational and tournament anglers and the AccuLog digital fishing app that records date, time, location of fish caught and many other features that you can discover by clicking here.

A professional website

By visiting softgaff.com, you will enter into the brand’s world illustrated by an elegant, sober and exclusive design! The website uses the principal colors of SoftGaff: yellow, black and white to highlight the professional side of the brand. At the top of the homepage, the NewQuest Team put a slider video where you can learn how SoftGaff products work. The website is made with WordPress and is 100% customizable: thus, the client can update the content and pictures whenever he wants!

Below the slider video, you will find a form where you can register for the SoftGaff Newsletter: select your fishing interest (freshwater, saltwater) and add your email address to receive special offers about your favorite fishing!

Also, by clicking on tabs such as “Products”, “Technology” or “About”, you will learn more about the company and the brand’s values through editorial content. In addition, click on the “News” tab and enjoy the SoftGaff blog and their Instagram wall!

WooCommerce: one of the best e-commerce platform for WordPress

The NewQuest Team chose to use the WordPress plugin called WooCommerce for the SoftGaff Store. Considered to be one of the best ecommerce platform for WordPress, WooCommerce offers mulitple features, like digital and physical products sale, inventory and shipping management, secure payments and auto-handling taxes, on top of additional functionalities to categorise products, apply sale prices at any time of the day and much more. This was definitely the most appropriate solution to answer all our client’s needs.

A special thanks to Natalie and Ben of the SoftGaff Team. It was such a pleasure to work with you on this project and it’s not over yet! We are currently working on the SoftGaff App with a lot of new features for the fishing addicts! So, stay tuned!

L’article SoftGaff Fishing, the world’s most accurate fishing tools! est apparu en premier sur NewQuest • Blog.

Hairdressing professionals are freed up to focus on their core activity – much more enjoyable!

The NewQuest Australian team has worked on making the WordPress siteergonomic and user-friendly. In view of the activity of the site the objective was clear: lighten the load for hairdressing professionals.

The whole layout started with the logo…we were looking for consistency with a page layout which reflected the activity. The main colors used are natural shades close to dark brown or auburn.

The graphic designers have laid out the elements in blocks, in the same spirit as the logo, using gaps to give a more spacious and artistic design.

The home page opens with a large slider showing hairdressers, as well as several pictograms making the platform user-friendly with easy to understand features: time saving, economical, easy to use…you have everything to gain.

The NewQuest team has also taken special care over the questionnaire with the same aim of providing support to professional hairdressers.

The results are easy to see. You access information as easily as if you had an assistant, and the data is much more qualitative. Practical, don’t you think? The platform Hair Salon Solutions recognizes your needs so you’re guaranteed a fully adapted solution.

The site is responsive for navigation adapted to all devices.

L’article Hair Salon Solutions, the tool to change hairdresser’s lives! est apparu en premier sur NewQuest • Blog.

Doctors Without Borders (MSF) contacted our agency NewQuest Australia, with the aim of raising awareness of malnutrition in the south of Mali.

Today, we are proud to present the result, a 100% responsive three format website, designed to tell the story of three children taken care of by teams from MSF, as well as having many other features enabling people to follow all the work and developments of MSF in Mali as they happen.

The home page opens on a wide slider, an autoplay video which presents the site and what comes next. By scrolling with the mouse and thanks to the use of AJAX technology, you immediately find yourself in the heart of the world of MSF and the care they give.

The originality is horizontal scrolling leading to smoother reading and making us want to know more about Youssouf, Tiemoko and Fatoumata, 3 children MSF looked after for a week and whose story is at the heart of the site.

Each story is presented like a mini-site, offering a wide variety of content: a map showing which center the child is treated in, high quality video to load or on autoplay, texts and animations on mouse-over.

For example, we learn that Youssouf, aged 7 months from Bouba in Mali has been diagnosed with a severe pulmonary infection. The MSF teams are taking care of him in the Koutiala Hospital Centre where he has received the necessary treatment.

The Live News page uses a technique specially developed by NewQuest which makes it possible to combine all the tweets about the health of the children in Mali (Child Health Mali)on the same page: also all the tweets which mention the hashtag #CHmali are grouped together on this Live News page interspersed with articles from blogs.

Thanks to this development it is possible to respond straight from this page or to retweet any message you select.

Lastly, the Gallery page displays a wide range of photos and videos sent directly from Doctors Without Borders in Mali. By using the top right button, you can filter the content and choose to display only the photos or the videos sorted by year.

A fine achievement by our Sydney agency much appreciated by the Communication Manager!

@NewQuest_AU @MSF @MSFAustralia has been nice working with you on that project.

— nougaretjeanchrist (@jcnougaret) December 12, 2015

Not forgetting the special mention on the awwwards site!

L’article MSF – Child health in Mali est apparu en premier sur NewQuest • Blog.

In 2011, to keep right up to date, the site went through a major design shift; more streamlined and lighter, with a striking product presentation at the heart of the site. Above all, it was the beginning of new technical prowess with innovative features such as faceted search, a WordPress blog directly linked to Prestashop (yeah, really awesome back then :)) optimized filter options, all crafted to simplify searches from the home page on.

Now in 2016, we’re happy to present the V3 of Timefy, once again developed to follow both technical and design trends.

Here we go….

We’ve kept the streamlined look of the site while adding small touches of color to rank information and draw the eye to the key elements. Navigation is enhanced by contrasting typefaces. We have also used color ranking to make the blog and sales items stand out from other categories. The search box is still in the same place but simpler.

The major innovation? With the version 1.6 of PrestaShop, Timefy becomes 100% responsive design with simplified navigation for all devices.

On the homepage, social networks are blended into the home page: the latest photos posted on Instagram are reposted here, with the latest tweets and photos which you can click on to be redirected to the appropriate social networking site.

« Push » campaigns are managed by the e-retailer, who can display what he wants, where he wants. The product data sheets show large photos taken from every angle, customer reviews are in prime position whereas a few years ago they weren’t featured.

And as you’ve come to expect, the special touch from the NewQuest Team – a small clock in the top right of the header… telling you the time. What else from a site selling watches?!

L’article Timefy: the new website for urban watch lovers est apparu en premier sur NewQuest • Blog.

It’s the ideal moment to fill up your wardrobe and to be ready for the warmer days. The site doesn’t leave anyone out and also has the necessary to please men and children.

You will be able to spoil all the family by choosing top brand items, without breaking the bank!

0cm, so where does this name come from?! Well, simply because you are 0 cms from the best bargains!

The desire of the graphic team was to simplify online browsing as much as possible. The home page suggests to enter directly into the section which corresponds to you. The menu is composed of only 3 categories, Women / Men / Children, to enable you to find the sought-after product as quickly as possible.

The site is streamlined and the navigation path is very clear. You won’t be intentionally drowned in information, like on certain sites, so you can get straight to the to the heart of the matter!

And imagine that you have closed a page by mistake, don’t panic, the site will have memorized that you are consulting womenswearand will automatically redirect you to the women’s section! Everything is designed to help you spend an enjoyable moment while optimizing your time…

Each day, one item is put on a special day offer with discounts of up to -90%. The presentation of the menu enables it to be highlighted in the slider bar.

If your wishlist item is no longer available or hasn’t appeared yet, discover the function “follow a brand”. You will receive an alert as soon as the brand is on special day offer or if there are new items to show you. You don’t need to check every day, you only have to wait until the model desired is presented to you!

NewQuest has paid particular attention to the creation of this e-commerce site and has designed a graphic identity corresponding to the image of the items offered. Let us explain… the colour codes of luxury are predominant. Therefore you will find, alternately, from white to black and a logo in gold of course ;).

The white background enhances the items and facilitates easy reading. The photos are refined and worthy of the best photographers.

And finally, the typology used is  very fine and there, too, brings a delicate touch to correspond as closely as possible to the high-end range positioning of 0cm.

A special feature is that you can enter the site by brand, and a whole page is dedicated to this. The presentation is immaculate, the pictures inspire desire and a video even shows the backstages of photo shoots ! How can we not want to buy everything with these tempting visuals?!

If you are not a big fan of browsing on computers, the site is also available in a shoperized version. Visit the site on a tablet, the Ipad version is really stunning!

L’article 0cm, it’s the event not-to-be-missed for up-market shopping online est apparu en premier sur NewQuest • Blog.

Our goal in crafting this new website was not only to help Beautopia take its first steps into the world of e-commerce, but also to evoke glamour, femininity, and luxury through the site’s design.

A combination of sophisticated typography and delicate backgrounds lends a certain elegance to the overall aesthetic of the site. Light, refined, and seemingly effortless, the design is undoubtedly appropriate for a company dedicated to beauty and well-being.

Large sliding images on the homepage gracefully replace one another to reveal a range of highlighted categories and products, along with descriptions of each. Alternatively, rollover animations allow users to browse these featured items at their own pace.

Below these sliding images, the homepage features several additional products, an interactive catalogue, and a store locator.Because these push displays are entirely adjustable by Beautopia, their content can be updated frequently, providing users with easy access to the newest products and deals.

As a wholesale provider, Beautopia does require that an administrator verifies each customer account before transactions are approved. But after only a few simple steps, salon professionals are given full access to the wide range of brands and products available.

An efficient online store where beauty and refined taste meets a satisfying shopping experience — that’s truly what Beautopia has to offer. So if you are a hair and beauty professional looking for an easy way to stock your salon with quality products, look no further! Beautopia was made for you.

For a limited time, you can even celebrate the launch of this new online store with us by using the code BEAUTY10 to receive a discount on your first purchase! What more could you ask for?

L’article Beautopia: A one-stop online shop for hair and beauty professionals est apparu en premier sur NewQuest • Blog.

Discover by yourself all the small details hidden here and there on the site from the hand-crafted information icons to the customised social media, all inspired by the colourful fantasy jewellery and handmade accessories that Stephanie brings to Australia from Paris.

Merci Merci created the concept “Say it your way” which means you can fully personalise those little fantasy jewellery for a friend, a mother, a husband… Say it your way is your insurance of the perfect unique gift for birthdays, weddings, Christmas… all occasions really!

Obviously the one biggest challenge for our team was to create an user-friendly way to personalise those gifts on the online store while making sure Stephanie was going to easily manage their crafting and all the pieces inventory. So we have created a fully integrated product configurator on top of Prestashop (open-source eCommerce solution). The type of tool that reveals your creativity and still allows Stephanie to run her business efficiently.
You can give it a go on Merci Merci and let us know your feedback in the comments below. You can also join the conversation and meet with Stephanie on the Merci Merci facebook page.

That’s it for this week but stay tune cause a big surprise is coming soon! Those of you that follow us on Facebook already add a hint last week

The NQ team

L’article A new eCommerce experience: create personalised jewellery with MerciMerci est apparu en premier sur NewQuest • Blog.

Funny we always take the time to write updates on our blog when a boating website is out! Our previous article was about Sevaris Marine and now we pitch in again with Baldwin Boats going live. Since I don’t want you to rush to conclusions and because we have been building our portfolio with some damn good projects, I thought I would give you a quick blurb about what we have been doing lately:
– Livingedge online shop: That’s right, you can now buy the Living Edge products online right from their brand new website powered by Prestashop.
– Among other developments (including a complete warehouse integration), we have provided our client 0cm with the best mCommerce experience using our technology Shoperize.
– And another Prestashop for Spirits of France: if you are into unique high quality spirits, that’s a place you should check out.

Alright, now let’s move on to the original topic of this article: Baldwin Boats what is it?
Established in 1970, Baldwin Boats is an Australia owned and operated company based in Mildura with a recognised reputation for quality products in there business areas: vessel construction (houseboats, commercial and private vessels), retail (boats and accessories), and service (engine and boat maintenance).
NewQuest took over the new branding and online strategy with the objective to reflect the brand reputation and grow the customer awareness of their high range of products. The result is a brand new website accessible at baldwinboats.com.au, with a particular universe dedicated to Baldwin racing, crafted on top of our beloved WordPress based framework.

Let us know your feedback in the comments below and we will talk to you soon!

The NQ team

L’article Baldwin Boats is out: a good excuse to keep you updated! est apparu en premier sur NewQuest • Blog.