To date, the Sylius framework and its components have been downloaded over 4 million times and are used by companies of all sizes, worldwide. Some impressive references, like Reiss, PopSugar or Best Value are also implemented on Sylius.

Long story short: it’s for these good reasons along with many others that today we are proud to announce that NewQuest has joined the Sylius’ team of professional partners!

DID YOU MENTION SYMFONY?

Symfony is an Open Source framework in French PHP, enabling the development of tailor-made web applications. The important international community ensures that projects developed in Symfony have strong flexibility and upgradability.

CMS OR FRAMEWORK ?

Since the beginning of NewQuest, we’ve been developing the majority of our work using CMS such as PrestaShop, Magento or WordPress.

We became aware of Sylius a few years ago: one of our clients had very specific needs and the traditional CMS couldn’t meet these requirements, notably in terms of performance and upgradability. It was when looking for a more modulable solution that we came across Sylius: a framework in the shape of a multitude of decoupled, easily configurable components for e-commerce. Bingo!

Today, this new partnership lets us carry out innovative experiments, opens up new perspectives and more closely meets certain needs arising from our clients’ demands.

By becoming a professional partner for Sylius, NewQuest has supplemented and broadened its technical scope.

Actually, a CMS is closer to a web application for managing and delivering website content. As long as the content is provided, the CMS creates and configures the web pages. No need to rethink the whole thing each time you make a modification, it’s possible to replace just the content.

Frameworks, on the other hand, are the basis of a development. They provide the tools which enable you to develop what you’re looking for more easily/quickly, they comply to a schematic organizational or architectural plan. Frameworks provide the basic functions, automate some tasks and have rules which must be obeyed.

Thus, Sylius is a solution more suited to off the beaten path e-commerce needs or suitable for sites which have a component which may be more easily integrated or coupled with the Symfony framework.

Moreover, as we mentioned above, the Sylius technology is built entirely from decoupled components, which means each function (product catalogue, shipping solutions, promotion system …) can be used by another application. In this way, even when using a framework other than Symfony, we are now able to offer all our clients certain components of Sylius.

A THREE-DAY TRAINING COURSE

For 3 days, the founder of Sylius – in person, came to our premises in Chambéry to train part of our team. Three intense days during which we went into this solution more deeply and perfected our use of it.

And as always, if you’d like further information on this subject, don’t hesitate to contact our team!

L’article NewQuest becomes Sylius’ professional partner! est apparu en premier sur NewQuest • Blog.

IT’S CALLED: « A SEAMLESS CUSTOMER EXPERIENCE »

The main objective of omnichannel projects is to make the customer’s life easier. Being able to go through every step of the buying process on any type of device, anytime, anywhere: if that’s your dream NewQuest, in partnership with Ingenico, has made it come true!

Just a reminder

Ingenico, is 32 million terminals worldwide, they’re present in 170 countries, have 78 nationalities in their team, and above all, 25 R&D centers worldwide, where, day after day, they’re developing the retailing changes for tomorrow’s world. Every time you walk into a shop, there’s a strong probability that when you pay you’ll be inserting your credit card into one of their electronic payment terminals (EPT).

In 2015, Ogone, former European leader in the field of online payment services, became Ingenico ePayments, the mobile business and online division of the Ingenico group. As online payment is at the heart of the omnichannel strategy, we developed our first omnichannel solutions by integrating Ingenico ePayment into PrestaShop thus meeting the new needs of e-retailers while improving turnover in their stores.

E-RETAILERS NEEDS ARE CHANGING

The NewQuest – Ingenico ePayments partnership answers the questions and fulfils the needs of todays’ retailers and e-retailers:

1. How can I encourage my customers to reserve on line and pay in store?
2. How can I manage a simple, efficient loyalty program both on my Prestashop e-commerce platform and in my stores?
3. How can I set up a more flexible loyalty program and better assign anonymous customers coming through my stores to a cohort?

To answer these questions, in cooperation with Ingenico we designed technology enabling us to transform your customers’ credit card numbers into a “token”. In automated payment systems, “tokenization” is the process of substituting bank data with “discardable data”. As this has become widespread, it has opened broader, genuine possibilities for e-commerce and m-commerce which are materially and technically very simple to implement, offering your clientele a truly optimized path to purchase.

From now on, whether your customers pay in store or on the Internet, they will be identified thanks to this individualized number (the token). Without revealing the credit card number to anyone, you can improve you customer knowledge and send them more closely targeted offers.

Our omnichannel payment technology really makes your customers’ lives easier. Depending on their mood, they can move freely between your online store, your mobile application or even your bricks and mortar store without losing their loyalty points. From the e-retailer’s point of view, a dedicated dashboard gives you an overview of their payment history enabling you to better understand your consumers and develop a strategy to build customer loyalty and stimulate conversions.

A SINGLE, ANONYMOUS LOYALTY CARD

Let’s take Gust Have, NewQuest’s online restaurant client, as an example. If, like most of the NewQuest crowd, you enjoy taking the time to eat lunch out on the restaurant’s terrace, but also want to order your food quickly on line after your Wednesday sports session and pick it up at the counter, then you’ll sometimes pay online and sometimes pay at the restaurant.

With this new technology, we’ve broken down the barriers between on line payments and in store payments putting retailers in a position to reward loyalty at each payment. For instance, if Florian orders online on Wednesday and comes to order at the restaurant the following Friday, by paying with the same bank card, his orders are recorded independently of how they were placed.

This way we gain his loyalty and give him his free sandwich on his 10th order; no matter that the 1st order was made online, the 4th on a mobile device and the 8th straight from the terrace of the restaurant.

Another example is Precision Ski, an online store selling mountain gear which NewQuest designed. In addition to their online store, Precision Ski owns over 46 stores and has 120 franchise stores throughout France.

Deploying the omnichannel offer we developed with Ingenico, means all their bricks and mortar stores benefit from standardization of transactions carried out in the stores. This means that when a customer orders online, in the store in Les Arcs or the one in Val d’Isère, all the stores have access to the customer’s buying history, so that when payment is made the most loyal customers get their reward without a loyalty card ever having been shown or even created, and without needing to give a surname, first name, post code or email address. The individualized token number brings all the information linked to the customer on the retailer’s screen without revealing his/her identity.

If you would like to know more about our omnichannel solutions for your business and the possibility for you to give your PrestaShop online store a physical dimension, don’t hesitate to contact us!

L’article Omnichannel: a major partnership between NewQuest and Ingenico! est apparu en premier sur NewQuest • Blog.

It’s the ideal moment to fill up your wardrobe and to be ready for the warmer days. The site doesn’t leave anyone out and also has the necessary to please men and children.

You will be able to spoil all the family by choosing top brand items, without breaking the bank!

0cm, so where does this name come from?! Well, simply because you are 0 cms from the best bargains!

The desire of the graphic team was to simplify online browsing as much as possible. The home page suggests to enter directly into the section which corresponds to you. The menu is composed of only 3 categories, Women / Men / Children, to enable you to find the sought-after product as quickly as possible.

The site is streamlined and the navigation path is very clear. You won’t be intentionally drowned in information, like on certain sites, so you can get straight to the to the heart of the matter!

And imagine that you have closed a page by mistake, don’t panic, the site will have memorized that you are consulting womenswearand will automatically redirect you to the women’s section! Everything is designed to help you spend an enjoyable moment while optimizing your time…

Each day, one item is put on a special day offer with discounts of up to -90%. The presentation of the menu enables it to be highlighted in the slider bar.

If your wishlist item is no longer available or hasn’t appeared yet, discover the function “follow a brand”. You will receive an alert as soon as the brand is on special day offer or if there are new items to show you. You don’t need to check every day, you only have to wait until the model desired is presented to you!

NewQuest has paid particular attention to the creation of this e-commerce site and has designed a graphic identity corresponding to the image of the items offered. Let us explain… the colour codes of luxury are predominant. Therefore you will find, alternately, from white to black and a logo in gold of course ;).

The white background enhances the items and facilitates easy reading. The photos are refined and worthy of the best photographers.

And finally, the typology used is  very fine and there, too, brings a delicate touch to correspond as closely as possible to the high-end range positioning of 0cm.

A special feature is that you can enter the site by brand, and a whole page is dedicated to this. The presentation is immaculate, the pictures inspire desire and a video even shows the backstages of photo shoots ! How can we not want to buy everything with these tempting visuals?!

If you are not a big fan of browsing on computers, the site is also available in a shoperized version. Visit the site on a tablet, the Ipad version is really stunning!

L’article 0cm, it’s the event not-to-be-missed for up-market shopping online est apparu en premier sur NewQuest • Blog.

Discover by yourself all the small details hidden here and there on the site from the hand-crafted information icons to the customised social media, all inspired by the colourful fantasy jewellery and handmade accessories that Stephanie brings to Australia from Paris.

Merci Merci created the concept “Say it your way” which means you can fully personalise those little fantasy jewellery for a friend, a mother, a husband… Say it your way is your insurance of the perfect unique gift for birthdays, weddings, Christmas… all occasions really!

Obviously the one biggest challenge for our team was to create an user-friendly way to personalise those gifts on the online store while making sure Stephanie was going to easily manage their crafting and all the pieces inventory. So we have created a fully integrated product configurator on top of Prestashop (open-source eCommerce solution). The type of tool that reveals your creativity and still allows Stephanie to run her business efficiently.
You can give it a go on Merci Merci and let us know your feedback in the comments below. You can also join the conversation and meet with Stephanie on the Merci Merci facebook page.

That’s it for this week but stay tune cause a big surprise is coming soon! Those of you that follow us on Facebook already add a hint last week

The NQ team

L’article A new eCommerce experience: create personalised jewellery with MerciMerci est apparu en premier sur NewQuest • Blog.