4 December 2013-Reading time : 1min

Why responsive email template?

Do we need to move to a responsive email template to send out our eDM campaigns? That’s a question we get almost everyday here at NewQuest, so we thought it was time to talk about it!

– “Do we need to move to a responsive email template to send out our eDM campaigns?

That’s a question we get almost everyday here at NewQuest, so I thought it was time to talk about it 🙂

Let’s have a look at the figures first. According to the Email Client Market Share website, 1 out of 4 emails gets opened from iPhones and if you add Android users, you get almost 40% from smartphones.

Responsive email

 

– “So what?
A survey conducted by BlueHornet on Email Marketing Consumer Behaviour showed that 70% of consumers immediately delete emails that don’t render well on their smartphone.

Responsive email

 

Basically, if you consider sending out 10,000 emails at 1 cents/email, not having a mobile version is equal to throwing away $27!

– “What should we do about it?
At NewQuest we help our clients get their message across on all devices to get maximum ROI from their eDM campaigns.

Responsive email
Australian Dental Association

 

Responsive email
Nineto

 

– “What’s next?
The next step is to get your website responsive for once your subscribers click through!

Stay tuned!
The NQ Team

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